Digital product studio · Singapore

Software small businesses can run on.

We design and ship websites, SaaS platforms and apps for ambitious teams across Southeast Asia, with AI-assisted engineering and humans accountable for every release.

Selected work

Shipped, not just pitched.
Measured, not just admired.

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SaaSAppAI-assisted

Cross-border collections platform

Cross-border collections for small wholesalers selling into ASEAN

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AppWebsite

Order-ahead app for a family kopitiam

Order-ahead app and stamp card for a three-outlet coffee shop

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SaaSAI featuresAI-assisted

AI bookkeeping assistant

AI bookkeeping assistant that reads receipts and prepares GST returns

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WebsiteE-commerce

Same-day florist storefront

E-commerce with same-day delivery slots across the island

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WebsiteSaaSAI-assisted

Booking platform for a sailing school

Booking platform and fleet scheduling for a sailing school

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SaaSAppAI-assisted

Platform for a tuition group

Centre management and parent app for a tuition group

60+Products shipped since 2023
6–10Weeks from kickoff to launch on a typical MVP
14People in the studio
100%Of merged code reviewed by an engineer
About
“AI drafts the first version. Our engineers own the final one. That's how a small studio ships in weeks without cutting corners.”
Hazel JasonFounder, Sampan Labs
Our story
FAQ

Questions founders ask us

01.How do you estimate timelines?

We scope first: what needs to be designed, built and integrated, and which parts are risky. You get a written schedule with milestones and demo dates before anything starts. Most MVPs land between 6 and 10 weeks.

02.How do you use AI in development?

AI tools help us draft code, generate tests, write migrations and documentation faster. They don’t decide architecture, and nothing reaches your codebase until an engineer has reviewed it, run it and is willing to put their name on it.

03.Who owns the code, including AI-generated parts?

You do. All code, designs and assets are assigned to you on final payment. We use business-tier AI tools that don’t train on your data, and we never paste secrets or customer data into them.

04.Can you handle just one stage of a project?

Yes. Some clients bring us in for discovery and design only, others hand over an existing codebase for us to extend. We work end to end or plug into the stage you need.

05.Do I need a fully defined brief?

No. An idea, a spreadsheet you’ve outgrown or a problem you keep hitting is enough. Shaping that into a clear scope is part of our job.

06.How does pricing work?

Fixed price for well-defined scopes, monthly retainers for ongoing product work. Every proposal lists scope, phases, timeline and cost, so you know exactly what you’re paying for.

07.Can you work on a product that’s already live?

Yes. We regularly take over live products to redesign flows, fix performance issues, add features or modernise an ageing stack, without a full rewrite unless one is really needed.

08.Do you offer support after launch?

Yes. Most clients keep us on a light retainer for fixes, improvements and new features. Launch is usually where the most useful feedback starts.

09.How do we communicate during the project?

A shared Slack or WhatsApp channel, a weekly demo, and a single lead who stays with your project from kickoff to launch. You’ll always know what’s been built and what’s next.

10.Do you work with teams outside Singapore?

Yes. A few of our clients are based in Malaysia and Indonesia, and several Singapore clients sell across the region, like the collections platform in our work. We’re on GMT+8, which overlaps comfortably with most of APAC.

Have an idea?
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